Use Online Video and Social Media to Connect Authentically with Customers - Soap Opera Secrets

Don’t you hate being invisible? Don’t you wish your business wasn’t stuck in obscurity?

Well, have no fear. Those crazy guys Jim & Travis are at it again. This time they’ve created a special report and behind-the-scenes video that can show you how to step out of the darkness and into the limelight.

Jimmy Vee and Travis Miller have been doing extensive research on what makes people so connected to TV shows and the characters on them. What they’ve discovered is shocking and extremely powerful stuff when it comes to growing your business with social media.

They’re calling this breakthrough "The Soap Opera Secret".

Once you read their report and devour their behind-the-scenes video training, you’ll know the secrets daytime television shows use to create powerful relationships that keep their viewers coming back day after day for decades (like Guiding Light which has been on TV for over 60 YEARS).

Jimmy and Travis will show you how to use online video and social media to connect authentically with customers, prospects and web visitors so you can keep them coming back to your web site or business & buying day after day.

Dr. Ben Mack said, “These were the most actionable steps, specifically for direct response in social marketing, of anything I’ve ever seen.”

Go to the link below and download your copy of The Soap Opera Secret Report. It doesn’t cost anything. They’re giving this stuff away for nothing!

Get their behind the scenes video training where they show you how to create a soap opera-like online video show that gets your prospects and customers buzzing about you.

The Soap Opera Secret

Use this stuff and you’ll never be invisible or obscure again.

Melanie Kissell

P.S. Seriously, all I can say about this stuff is “WOW.” Don’t miss this information. It’s the most powerful social media marketing training out to date.

Oh, they’ll crack you up too. These guys are funny.

Your Recipes Could Be Worth A Lot Of Dough - Write A Cookbook That Sells

Do you know someone who's a good cook with a lot of special recipes? Maybe even some "secret family recipes"?

People often ask how they can turn their recipes into a cookbook that will sell for fundraisers or even on Amazon. It seems that many people have thought about creating a cookbook but didn't know where to start. People think it's too time consuming or expensive.

Well, the good news is, best selling author Ron Douglas created an online course that shows just how easy it is to publish a cookbook and make it sell.

You don't need a lot of money to start. You don't need to be a good writer. You don't even need to be technically savvy. All you really need is a good idea and some recipes that people
want - the rest can be inexpensively done for you using resources on the Internet.

I highly recommend this course because it's reasonably priced and covers everything you need to know to publish your own cookbook.

And, as crazy as it sounds, Ron has developed a system that anyone can use for creating and publishing a cookbook in under 30 days. This system includes an exact blueprint you can use to sell at least 250 copies of your cookbook in the next 60 days.

At an average of $15 per book, you can do the math.

If this sounds interesting to you, for details - Click Here

After personally publishing five cookbooks and independently selling over 30,000 copies, Ron decided to give back by teaching others his system for writing and promoting a best selling cookbook.

Your recipes could be worth a lot of "dough" - Or should I say a lot of "bread"? :-)

Melanie Kissell

Hey Mom, Got a Blog? How to Attract More Readers to Your Mom Blog

If you've been on the Internet for more than 5 minutes, you've probably heard of the ever growing popularity of the "mom blog". You may even have one yourself. Mom blogs are great ways to connect with other moms, share your thoughts and feelings on being a mom, and maybe even make a little dough (not the kitchen variety this time), too.

One problem many moms have is getting people to read and participate in their blogs. After all, without readers, you can't do any of the things mentioned above with your blog. So, how do you attract more readers to your mom blog? And, once you have them, how do you keep them there? Here are a few tried and true ways to increase readership and maybe even make some life long online buds in the mom community:

Be Yourself
No one likes to read a blog that is nothing but a copy and paste of articles, news topics, and pictures. Yes, those things are interesting, but to really get people coming back for more you have to show them you are a real person. Don't be afraid to let them in and give readers a taste of the true you. If you have an opinion on something don't be afraid to share it. After all, it is YOUR blog so it should represent the person you really are.

Hold a Contest or Giveaway
There's nothing moms like more than getting free stuff they can actually use. As a mom yourself you probably have or know people who would be willing to donate prizes to a contest or giveaway on your blog. Think of something fun and create or do a random drawing from those who post comments. Get creative and come up with something other moms would be happy to enter and happier to tell their friends about.

Post Reviews
People love to know if something works or doesn't work before they decide to buy. Have you used products that you think are the greatest thing since sliced bread? Or maybe you want to warn others to steer clear of something you wished you hadn't wasted your money on. Either way, let your readers know. There are even companies that love to send product samples to mommy bloggers specifically for their opinions. Your opinion does matter, especially because you're a mother.

Create a Recipe of the Day Section
If there's one thing all moms are looking for it's something different for dinner. To feed your reader's hunger for new meal ideas as well as their family's bellies, set up a section on your blog dedicated solely to recipes. Post a new recipe once a day. It doesn't take long and you don't have to write all (or any) of the recipes yourself if you don't want to thanks to private label rights (PLR) content.

Mommy blogs are created and visited by others for many reasons, but if yours is informative, comical, shows the true you, and gives moms what they are looking for, chances that more readers will come are higher. Enjoy your mommy blog and make it your home sweet home on the web where friends feel welcome and love coming back.

Ready to add a recipe section to your blog to increase readers? Get 30 recipes every month at YummyPLR

Melanie Kissell

Aligning Your Brand And Business Strategy

There are lots of high profile people and companies using social media today but not all of them are getting the result they want. Many brands are doing a fairly good job utilizing the right social media strategy while others clearly have no clue.

Here are 7 keys to create your social media strategy:

1. Define your outcome – This is perhaps the most important aspect of your social media strategy. What are you trying to achieve? What is your ideal outcome? Sales? Lead generation? Promotions? Branding? Buzz? Corporate brands generally use social media as part of their larger strategic initiatives for reputation management, product launches, and customer engagement tools. Those methods apply to personal branding as well because social media is a cost-effective marketing and PR vehicle in comparison to the traditional media marketing.

2. Focus on your audience’s needs - If you want to sell a product such as a book across social media, you must focus on your audience’s pain point, solve their problems, and add value to them little by little. Provide free advice that’s of high value, NOT something anyone can just copy and paste from a source like a blog. For example, instead of relaying mainstream news, focus on syndicating news gear towards a specific niche area so you become the go-to source for it. Better yet, compile the content and provide your own insight so you act as a filter for your audience.

3. Implement measurable ROI – This is actually difficult to do because social media is still a relatively new medium and remains largely unproven. The best solution is to gauge the time spent versus the result you are able to measure such as inbound traffic, clickthroughs, impressions, comments, fans, followers, subscribers, and ask how prospects find you. Track your data and chart them over time to find relevant cause and effects. You may be surprise to find what people are saying about your brand or how effective your marketing triggers are after reviewing your statistics.

4. Actively participate in discussion groups – If you have something valuable to offer, people should know. Join discussions and participate in forums will bring you opportunities to brand yourself and create awareness in the form of constructive promotion. Further more by providing your audience with insights, educational content, or value support systems will help you gain social proof. Knowledge transfer in social media is very powerful especially given as freebies. As a result it creates reciprocation from the recipient who will want to return the favor in the form of purchasing your product or endorsing your brand.

5. Get in front of the right people – High profile people are great leverage to give you that boost of traffic especially key opinion leaders in your niche area. Get in touch with them and do something for them first. Contribute to their cause and the reciprocation factor will work on them as well. Instead of asking for endorsements, participate in their discussion groups, leave comments on their blog, send them useful information, and interact with their channel are all ways to gain visibility. Build the right relationship will also drive The Long-Tail affect in which your brand impression will be distributed amongst high profile people’s fans in significant numbers.

6. Blend online and offline social networking - This is one of the overlooked areas for social networking. Offline networking can add more fuel to the fire especially when people aren’t able to hide behind their user name, emails or avatars. There is nothing quite like a face-to-face conversation to get a nice dialogue started. Not only can you hear the voice of the other person but the body language, eye contact, and physical interaction in the same space makes you more “real” and believable. Although it can be time consuming, offline networking is more powerful than 140 words in a tweet or a two liner comment in Facebook. It also encourages word-of-mouth marketing which is by far the most effective marketing tool today. I highly recommend you to attend conferences, go to tradeshows, take a training course, or get with other social networkers locally. Start a MeetUp group or a monthly seminar.

7. Nurture relationships, build momentum – When implanting social media strategies, you may wan to run tests to get feedback from your network. You should stay true to yourself but also know what worked and what doesn’t. Ideally you want to keep doing what works and find new ways to strengthen your relationship with your audience. Start your own discussion group, do an online survey, create joint ventures, exchange opportunities, and continue to provide free information are all ways to foster your social media relationships. Nothing will happen when nothing is provided and you must be patient before you get results. Whether you’re already on Facebook, Twitter, LinkedIn, or is blogging on a regular basis, my best advice is to just let go and keep on giving!

Posted by Eric Tsai, Director of Marketing & Communications at Pointivity - Click Here to Follow Eric on Twitter.

MELANIE KISSELL

Can Blogging Create Passive Income?

To answer this question, first of all, we must understand the purpose of blogging.

Blogging is a traffic generation strategy, similar to article marketing.

Assuming you have not done anything to your blog, no link, no promotion, no JV, a blog post is just another piece of content lying somewhere on the net. If you’re lucky, someone may find the post through the search engine and read it. If not, it will just be another piece of digital dust.

When the gurus tell you that you can make money from blogging, what they're really saying is you can make money by leaving tons of ‘content footprint’ on the net. The more ‘content footprint’ you have on the net, the more traffic you are likely to attract.

As I’ve said, blogging is just another traffic strategy. It’s what you do with the traffic that determines whether you can create a passive income from it.

So can blogging create passive income? That depends.

Blogging Myth 101

Many years back, when the idea of internet marketing first started, there was a myth that said “Build it and traffic will come”. ‘it’ refers to a website.

People started building different kinds of websites, only to realize that their websites were only visited by ghosts.

Years later, history repeats itself.

The concept of blogging was introduced and everyone got on the blogging bandwagon. The myth then became “Blog and traffic will come”.

People started to blog about everything under the sun, only to realize that they were just talking to themselves.

So can blogging create passive income? It depends on whether you can generate ‘passive traffic’ to your blog and what you do with the ‘passive traffic’.

What Should You Do With The Traffic So As To Create Passive Income?

Assuming you know how to generate passive traffic to your blog, the next challenge is how to monetize the traffic so that you can earn passive income.

Here is what you can do:

1) Sell Advertising Space

Unless you have a very popular blog, chances are no one will advertise directly with you. The easiest way to start selling your advertising space is by putting Google Ads on your blog.

As your blog becomes more popular, you can find your own advertisers and earn more.

2) Sell Affiliate Products

I’m not talking about selling ebooks. If you want to build a passive income, you should promote products or services that can earn you recurring commissions.

Some examples are web hosting services, autoresponder services, network marketing products and membership programs.

For non-internet marketing niche, try to promote membership programs that can generate recurring commissions for you every month.

3) Sell Your Own Products

Eventually, you want to sell your own products through your blog, preferably a membership program so that you can build another recurring income.

Selling your own product has another advantage because you can recruit affiliates and generate more traffic to your blog.

4) Position Your Blog As A Brand

This is the ultimate thing you should do with your blog to create long term passive income.

Do you know why companies spend so much money on branding? Because people prefer to buy from brands they are familiar with.

Once your blog becomes a brand by itself, things begin to fall into place. Your traffic will increase beyond your wildest dream. Advertisers will be contacting you. Your sales will soar. And more importantly, you can employ people to produce the content.

This is when your blog truly becomes a passive income source for you.

Blog On!

MELANIE KISSELL

Get your message out and rise to the top

"Three Things You Need to Build a Successful Business and Thrive During a Recession"

With our current economy, you've probably been hearing a lot of bad news lately. Well, I want to share some good news with you. Women entrepreneurs, especially moms, are harnessing the power and flexibility of internet marketing to design businesses and lifestyles on their own terms. They're making millions of dollars working-at-home on their own schedule.

Take a look at a recent article in Time Magazine about our changing times, "At no other time in recent history has it been easier or cheaper to start a new kind of company." The article goes on to discuss the advantages of Web-based businesses that cost almost nothing to get off the ground and can turn into great moneymakers.

Whether you want to get a new business off the ground or just want to use the Internet to expand your current business income, you need more than great ideas. Basically, there are the three things you must know in order to grow your business and maximize your time and energy.

·You need to know which internet marketing strategies will work best for your business.

·You need to be building your team because you can't go it alone.

·You need to start implementing proven systems that will get the money pouring in.


If you're serious about taking your business to the next level I hope you'll join me for on May 1st & 2nd for the F^REE Metromom Online Success Summit. It really is F^REE to listen to 18 online marketing experts share the latest techniques and creative ways to build your business and thrive in this new economy. During the Summit you can listen to what you want, when you want (completely around your schedule) so there isn't a single reason why you shouldn't check it out - CLICK HERE

You Deserve Success!

MELANIE KISSELL

How To Create High Quality Professional Business Opportunity Leads

I learned something fascinating this past week from my upline team leader – how to create high quality professional business opportunity leads in under 5 minutes! All it takes is a simple, quick, sensible approach to talking to the right people. That’s it!

Just pick up the phone and contact people who already have the necessary skills and attributes to be successful in network marketing – men and women who are motivated and enthused about creating a secondary stream of retirement-type income.

The operative word here is “professionals”. You want to be talking to other business professionals – people with an entrepreneurial mindset and especially those with a sales and marketing background. They already have solopreneur experience, a clear definition of time freedom, and a keen understanding of what it means to “mind” your own business.

Anyway, I had all this unbelievable lead-generating training under my belt in a matter of minutes. This brief but amazing training on finding targeted prospects has already made a tremendous difference in the way I market my business and the amount of time I’m spending daily on creating my leads.

Now I’ve learned how to find and talk to the best of the best prospects. Everything is completely laid out for me on my team’s training site. And I’m only spending 90 minutes a day generating the highest quality leads imaginable – far less than half the time I used to devote to business building activities!

Melanie Kissell

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